Another important addition to our site is the integrated home page social media feed. This allows new clients to check out our work. What have you been working on?Ĭharlotte: As well as working with clients, we’ve also launched a website redesign complete with brand new features such as our Portfolio, which can also be accessed from the home page. This puts us in good stead to maintain valuable connections and keep on top of the fast-paced finance landscape. We also make a point of regularly attending or speaking at finance conferences. Over the past few years we’ve media partnered some great events (virtual and in-person) such as the iFX EXPO, Hong Kong Fintech and Money20/20. Being part of the finance community internationally is also a great privilege and one we don’t take for granted. That did make us laugh – and reach for our Tom Collins. We’ve been referred to as finance veterans. As we navigate an industry which refuses to stand still, we’re also thrilled to be keeping our loyal clients and can’t wait to take on some new and exciting challenges. In fact, I don’t think I’ve ever seen the financial landscape so alive. Niki: There’s certainly a lot to keep us busy as we head into our sixth year. Things are busy but we will find time for some cake and a sneaky gin to celebrate! New tools and features are being rolled out regularly and we’re constantly learning and strategising. Now we’re content marketing leaders in an exciting sector that’s evolving at a phenomenal rate. How Does It Feel To Be Turning 5?Ĭharlotte: It seems like only yesterday that Niki and I were brainstorming on the floor of her apartment. But it is can be hard to pull off when you’re targeting internationally. Humour is great and will always stop someone in their tracks. Broker content (both visually and the written word) needs to be concise and meaningful. Traders are younger, on mobile, and take in a multitude of social and other media channels each day so don’t have a lot of time to absorb complex messaging. Fun is not just haha funny, it’s something that’s relatable or as the Danes say, Hygge – a cozy vibe. I think a lot of forex brands are so desperate to be taken as serious financial products that they forget to be human. You see it a lot with fintechs like Klarna, Robinhood or Starling Bank. Niki: There’s a lot of fun financial brands out there. It’s also a space where most people are lacking education and the challenge is to provide this in a fun, engaging and non-condescending way. It’s the key to your dream vacation, ideal home, retirement fund and security. But I see the finance space as an exciting opportunity to flex your creativity within the rules. That means no “make money fast” messaging or “win a Ferrari if you deposit”. Is Financial Marketing Boring?Ĭharlotte: The finance industry is heavily regulated for the protection of investors, savers, and traders.
I think our clients value the fact we can take difficult finance topics and turn them into engaging content. We also create market analysis each day for clients as well as monthly regulation roundups, so we always know exactly what’s going on in the finance world and keep brokers up to speed with leverage changes, crypto restrictions, trading regulations and more. As a team, we subscribe to all the finance news sites, regulatory updates and finance trends, meaning we never lose focus. If you’re not specialised in financial services, you just wouldn’t be able to dedicate yourself to marketing for this complex industry.
Niki: You really need to understand the financial markets and follow them closely.
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We network in the right places and know how to handle financial PR and media. We’re also sociable which has helped over the years. Yes, it’s a thing! We know how to create great content that wins audiences without ruffling the compliance warlords. We set up the agency to create engaging content for the financial services sector. We understand the niche nature of financial marketing following rules and updates from ASIC, CySEC, MFSA, FCA, FRB, SEC and MiFID II regulations. You’re Known As The Go-To Agency For Finance – How Did That Happen?Ĭharlotte: Niki and I are both from a financial services marketing background, so that influenced the direction of the agency.
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